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  • Creating a Newsletter For Your Store

    Posted April 13, 2016 By in - JPM Jingle, Business Tips With | Comments Off on Creating a Newsletter For Your Store

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    Newsletter Marketing.001

    One of the key components to generating more sales for your store is letting people know about the products you sell and the services you offer.  Once you build awareness for your brand, you increase the likelihood that people will buy from you and once they buy from you, you have a greater chance of turning them into a repeat customer.

    There are different ways to create awareness of your store but one of the easiest and most cost-effective is through a store newsletter.

    A newsletter can build sales by communicating your brand and marketing message–what your store is about, the products you sell, the services your offer and what sets you apart from other retailers.  It is also a good tool that can help build relationships with existing and prospective customers.

    Big News

    image source 

    When it comes to creating a newsletter, here are the key components you’ll want to include.

    KEY COMPONENTS TO AN EFFECTIVE NEWSLETTER

    •  A newsletter is most effective when it communicates NEWS.  Use your newsletter to provide in-depth features and benefits about a product you carry or introduce a new product category through your newsletter.  Customers love to feel they are getting special information that others may not get.
    • GIVE YOUR CUSTOMERS THE CONTENT THEY WANT. Include information that your customers will find useful and interesting and keep the tone of your newsletter friendly and inviting.

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    • FOCUS PRIMARILY ON CUSTOMERS, not prospects.  Design and write your newsletter for your ‘inside club’, customers who already know you and your business because it’s easier to get repeat sales from existing customers than it is to turn prospects into first-time buyers.
    • Use your newsletter to SELL.  Along with product information, include special offers that can lead to sales.  Include a dollars-off coupon for the products you highlight in the newsletter or offer a discount to anyone that brings in or mentions the newsletter in the store.  Mix up your messages and promotional offers so that each time you send a newsletter it excites and motivates your customers into action.
    • Include PHOTOS as well as text.  Pictures speak a thousand words and are more likely to grab a reader’s attention.

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    • CROSS-MAKRET YOUR NEWSLETTER on your website and social media channels.  The cost of using social media is far less expensive than sending a printed newsletter so along with mailing a piece to your best customers, use social media to reach more people and widen your audience.  Click here for specific tips on marketing your newsletter via email.
    • CREATE CONSISTENCY.  Many retailers start a newsletter only to stop publishing it after a few months or a year.   Create a workable schedule for sending your newsletter so that you create a following and can build consistent awareness and interaction with your brand.

    Valued Customer Specials

     

    Just like any other marketing element you develop for your store, a newsletter should reinforce the attributes of your brand.  Develop a newsletter style that features your store logo, tag line and all of your social media handles. Your goal is to reach your customers through your newsletter, but you also want your customers to connect and reach out to you.

    Until next time…

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