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  • Product Potential: Suggestive Selling Ideas

    Posted April 29, 2015 By in - JPM Jingle, Business Tips, Customer Service, Merchandising Tips, Sales Tips With | Comments Off on Product Potential: Suggestive Selling Ideas

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    Slide6

    A percentage of the customers that walk through your door each day are coming in with no set purchase in mind. Many of them may be looking for an item to fulfill a need or serve a specific purpose but they don’t have a particular purchase in mind.  Customers like this provide the perfect opportunity for you or your staff to do some suggestive selling.

    Suggestive selling is the art of showing customers the potential of products that they may not have otherwise considered.  When done right, suggestive selling can increase revenue and customer satisfaction.

    sales

    To help you with suggestive selling,  we’ve chosen products from Creative Co-Op and Melrose and are giving you end-use ideas that go beyond the original purpose of the product.  The goal is to get you thinking about the potential of every product you sell so that you can suggest ideas to your customers and help fulfill their purchase needs.

    Thinking Outside the Box

    The Arurog Market Basket from Creative Co-Op (#DA4279) is a functional and stylish piece that can be used in so many ways.  In addition to using it as a market tote, the basket makes an ideal storage container for blankets and towels or it can hold kitchen accessories like cutting boards or serving trays.  Also suggest it as a unique flower basket that can be used to accent any area of a home.

    Slide2

    Melrose has a nice selection of stylish garden urns and many of them have a life beyond the garden.  Suggest the Urn with Scallop Detail (#57496) as a unique magazine holder, towel container or umbrella stand.  And when it comes to entertaining, let your customers know this garden urn would make a great beverage cooler too!

    Slide4

    Planter Beverage Cooler

    So many of the items in the Creative Co-Op product line are the perfect mix of style and function.  A suggestive selling option for customers looking for space saving storage pieces is the Metal Floor Magazine Rack (#HD5987).  In addition to holding magazines, this rack is ideal for holding blankets in a living room, towels in a bathroom and jewelry and scarves in a bedroom.

    Slide3

    Containers are some of the best multi-functional items you can sell.  The Wood Planter Basket from Creative Co-Op (#GRD1984)  is one of our favorite pieces and can be used in so many ways.  Share the idea of using this piece as a seasonal centerpiece container or as a service caddy when entertaining.  The wood planter can also be used to hold kitchen accessories or office supplies for an instant mobile work station.

    Wood Caddy Centerpiece

    Slide1

    When it comes to promoting the items you sell, provide your customers with unique and creative ideas how items can be used in their own home.  The more ideas you share with your customers, the more valuable your staff, your store and your products become to them.  Thinking outside the box doesn’t cost a thing and can result in higher sales for your business.

    Creativity

    Three Tips To Succeed At Suggestive Selling:

     

    1)  Educate your sales staff on the products you bring into the store.  Challenge your team to come up with 3 to 5 unique uses for different products each season.

    2)  Train your staff to engage customers and ask questions about what they are looking for.  Once you know the goal of your customer, you’ll be able to more successfully fulfill their needs.

    3)  Get creative with your visual merchandising and show products in different ways.  Sometimes all it takes to get your customer thinking about an item in a new way is to spark an idea.

    idea

    Until next time…

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