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October, 2018

  • Free Freight From Creative Co-Op and Bloomingville

    Posted October 22, 2018 By in Bloomingville, Creative Co-op With | Comments Off on Free Freight From Creative Co-Op and Bloomingville

    Place immediate ship orders with Creative Co-Op and Bloomingville and they will ship Freight Free thru Nov. 15th! Take advantage of these free freight offers to restock your best-sellers, replenish holiday inventory and place orders for 1st quarter business.  See order guidelines below!  

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  • As the holiday season approaches, customers will be looking for quick and easy solutions for their holiday gifts.  And then use these two business and marketing strategies to help boost your 4th quarter gift business.

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    #1 Gifts That Resonate With Your Customers

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    Having a great gift assortment only matters if you’re selling the items your customers are looking for.

    As you prepare your store for the busy season, spend time defining your target customer so that you can effectively market and merchandise your product offering to them. Understanding whose shopping in your store during the holidays can ensure you have the products your customers will be shopping for.

    A great way to build a gift offering is to analyze your best selling items and find products that will help you expand upon their success.  If you sell candles, offer an assortment of related accessories like candleholders and matches as an easy add-on sale.  And if your customer base has young kids, build a gift offering of great teacher’s gifts.  Broadening your product mix and tapping into the lifestyle of your customer base are two easy ways to grow your holiday gift business.

    Creative Co-Op products:  DA6693  Bamboo Lantern with Glass Insert // XM2093  Metal Bucket with Paint By Numbers // XM1397A  Matchboxes

    Creative Co-Op products:  XM3041 Ceramic Platter Christmas Treats // XM2421A Diamond Stoneware Dish w/Ornament // XM2345A Stoneware Utensil Holder w/Saying

    *****

    # 2  Product Specific Merchandising Vignettes

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    Since customers will be come into your store looking for holiday gift items, build merchandising displays that will grab their attention.  Use your window display to highlight the range of gift items you have available in the store. Inside the store, merchandising gifts in a variety of ways that speaks to your customers’ needs. Create gift tables by price-point, merchandise items by gift recipient or group together a collection of items by category like great hostess gifts.   Merchandise gift tables throughout your store to encourage customer to shop the entire store.

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    Along with having the right products, merchandised in creative ways,  don’t forget how store signage can help you sell products or how merchandising your cash wrap area can boost your average sale.

     

    Until next time…

     

     

     

     

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