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  • Creative Ways To Merchandise Baskets

    Posted July 31, 2019 By in JPM Jingle Blog With | Comments Off on Creative Ways To Merchandise Baskets

    Baskets are one of the most versatile decorative (and functional) accessories around. They come in all shapes and sizes, can be used in a multitude of ways and on top of that, baskets are budget-friendly.

    You have a great opportunity to boost your basket business by merchandising them in unique and creative ways, giving your customers ideas on how they can use these decor staples in their own home.

    Here’s a round-up of merchandising ideas that you can implement in your store.

    Over the last few years, using baskets as wall decor has become a big design trend. Baskets are a great alternative to framed artwork and when hung as a collection they add texture and visual interest to a space. Group baskets in different shapes and sizes on a focal wall within the store or as a backdrop for a window display.

    One thing most people want to maximize in their homes is storage space. Baskets make great storage containers next to a piece of furniture or bed, and can be hung on a wall to provide storage. Tuck baskets under a console table or display them on bookshelves to show how functional they can be in different areas of a home.

    Since baskets come in different shapes, sizes and designs, it’s easy to find one to work for any function and purpose needed. Merchandise the same basket style in different ways throughout your store so they appeal to different customer’s needs.

    Talking to customers about the products you sell will peak their interest. Inspiring customers with how they can use those products will move them to purchase.

    People often think that larger baskets are only good for storage but they make great accent furniture pieces too. Display large baskets as part of a furniture vignette to show how they can be used as an end tables or coffee tables.

    One of the easiest ways to boost your basket business is to think outside the “basket”. Get creative and merchandise baskets with different products and accessories to inspire your customers.

    You could also share creative ideas with customers by conducting in-store workshops. Hosting a workshop gives you the opportunity to draw customers into the store, showcase the products you sell and establish your brand as a valuable decorating resource.

    In addition to everyday use, baskets can be used to create beautiful seasonal decor. During the spring and summer season, display baskets with floral stems or seasonal themed decor. When the fall and holiday seasons roll around, create Thanksgiving and Christmas arrangements using baskets as the foundation. Selling pre-made arrangements that include multiple items is a good way to increase the dollar value of your average sale.

    Effective visual merchandising has the power to attract new customers, entice shoppers to linger in the store longer and help increase overall sales. A customer is more likely to purchase an item if an emotional connection is made so utilize the ideas outlined above to engage your customer base and grow your basket business.

    Shop Creative Co-Op and Bloomingville for a wide range of basket styles.

    Until next time…

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