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Flaire Candles

  • New Flaire Products & Scents (And Why Retailers Love This Collection)

    Posted April 9, 2019 By in Flaire Candles With | Comments Off on New Flaire Products & Scents (And Why Retailers Love This Collection)

    The Flaire collection was introduced several years ago and has continued to grow and expand.  Each year new items are launched, new scents are added and new product categories are  introduced. This January, two new everyday scents and two new holiday scents were introduced. And the successful matchbox category was expanded to include lots of new and unique designs.

     Here’s a look at the new items and scents…

    The Flaire Candle and Home Fragrance collection got a fresh, new look this year with re-designed product labels.  Each scent can be identified by its own color and that color remains the same for all products available  in that scent.  The new label was designed with an organic look which reinforces what the Flaire brand is all about.

    Two new everyday scents were introduced into the collection for a total of 17 everyday scents.

    Bar Soap is the newest bath and body item within the Flaire collection.  There are 17 scents available and each 6.5 oz bar is wrapped in kraft paper with the label on the front.  The soaps look great merchandised in glass jars, lined up on a shelf or displayed in a tiered rack.  (Flaire Bar Soap item # CD1074A)

    Merchandising Idea:  Bar Soap looks great merchandised in glass jars, lined up on a shelf or displayed in a tiered rack.  The Galvanized 3-tier Tray (item # DF0622) is a good fixture to use for displaying this item.

    merchandising inspiration…

    Shower Gel has been one of the most requested items and we’re excited that it is now available. Developed to gently cleanse and hydrate the skin, the shower gel is available in all 17 everyday scents.  (Shower Gel item # CD1077A)

    The new Bath Teas were created with a soothing blend of natural botanicals. The glass bottles have a classic, farmhouse shape that will look pretty displayed on a  vanity or tub ledge. There are two scents available in the bath teas–Calming is a blend of rose, hibiscus and lavender and Invigorating combines rosemary, mint and sage. (Bath Teas item #CD1075)

    Merchandising Idea:  Merchandise the shower gel next to the bar soap so customers can see all of their cleansing options in one place.  The Metal & Wood 4-tier Rack on Casters (item # DA 4432) makes a wonderful display fixture to hold shower gel, bar soap, bath tea and other bottled Flaire items. 

    The Rollerball Perfumes were a big hit during the spring markets.  This is a perfect impulse item to merchandise near the checkout counter and the price-point makes it a great under $10 gift. Available in all of the everyday scents.  (Rollerball Perfume item# CD1029)


    Merchandising Idea:  Fill the Round Decorative Paulownia Wood Bowl (item #DA5751) with rice or dry beans and stand the roller ball containers in the bowl.  Have testers available so customers can experience the scent and try it on. 

    Based on the success of the classic jar candle, the 3-wick Jar Candle was added to the line.  Flaire candles are individually poured, highly fragranced for a long-lasting scent and made in the USA. Adding the 3-wick candle to your product mix is a good way to grow your candle business.

    Two new holiday scents were introduced during the spring markets.  Snow Flower and Spiced Balsam are available in all of the core Flaire items.

    Flaire Matches have been a big success and this year there are even more fabulous designs available including tube containers, novelty shapes and long fireplace match tubes.

    Merchandising Idea:  Toss matchboxes into a bowl and display them next to candles and candleholders.  Use signage to suggest matches as an add-on sale with every candle purchase.

    When it comes to holiday gift giving, the Flaire Bag Candles make a great gifts and eliminate the need for added gift wrapping.  There are several bag styles available including the new Striped Bag Jar Candle (item#CD1071) and the Holiday Plaid Bag Candle (item # CD1070)


    If you aren’t already carrying Flaire products, we’d love for you to give them a try.  Here are a few reasons why customers love Flaire!

     Contact JPM Sale or your local sales representative to learn more about the Flaire line and to place your order.  

    Until next time…

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