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  • Why Social Media Is Important For Business Marketing

    Posted July 17, 2019 By in Uncategorized With | Comments Off on Why Social Media Is Important For Business Marketing

    Many successful businesses are using social media sites like Instagram, Facebook, Twitter, and Pinterest to help grow their businesses. If you’re still fine tuning your social media marketing strategy, here are 9 reasons why it is so important in today’s retail environment.

    1. Social Media Allows You To Connect and Build Relationships

    One of the greatest benefits of using social media is that it can help get the word out about your business. But even more important than the exposure, it provides you with the opportunity to build a relationship with your target audience. Relationship building helps to establish a loyal customer base.

    2. Social Media Is Trending

    Social media has become a reliable source of information for consumers. Today people use different social media platforms to make informed decisions about the brands they shop and the products they buy. Because it is such a powerful medium, marketing thru social media channels needs to be part of your overall business strategy.

    3. Social Media Is Cost-Effective

    Most social media marketing is far cheaper than traditional advertising and in many cases there is no cost to market through social channels. Using social media to market your business means you don’t have to spend a lot of money to reach more people, increase your audience, and grow your brand.

    4. Social Media Reaches All Ages And Demographics

    Social media defies age barriers. No matter how young or old your target audience may be, chances are most of them are active on social media and are ready to engage with your business.

    5. Social Media Encourages Two-Way Communication

    Social media gives you the power to learn more about your customer base, their interests, and collect feedback about their shopping habits. Ask questions and encourage your followers to share their thoughts and ideas so you can get to know them better and so they feel a connection to your brand.

    6. Social Media Users Are Active

    According to studies, social media users check their accounts 17 times a day, While a customer may visit your store once a week, they could see your social media posts in their feed multiple times during the week. Every engagement on social media is an opportunity to draw customers back into the store.

    7. Social Media Lets You Share A LOT About Your Business

    Social media sites are becoming the go-to place for consumers who want to learn more about a business. Businesses can share the most up-to-date information about anything from products, services, or upcoming events.

    8. Social Media Is Perfect For Customer Service

    Social media offers a unique opportunity to enhance your customer service level and provide instant gratification to customers when they leave feedback about your business. Businesses that respond to customer service requests via social media earn 20-40 percent more revenue per customer, according to industry studies.  

    9. Social Media Is Everywhere

    Most social networks, including Facebook, Twitter, Pinterest, and Instagram, offer free mobile apps that allow you to manage your marketing on-the-go. More importantly, social apps let customers connect to their favorite sites wherever they are. Having a social media presence that’s accessible via mobile can improve the chances of your business getting found when someone is searching for a product to buy, while on-the-go.

    When using social media to market your business, you not only generate more business but will connect with your customers better and serve them on a higher level.

    Until next time…

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